The primary research found the importance of bike infrastructures and the safety improvements to promote biking. The Creative Work focuses on proposing a bike lane specifically targeting to Chinese immigrants in San Francisco.
It also seeks to establish a system using visual materials and tools to enhance community participation, thereby promoting safe bike lanes in Chinese immigrant neighborhoods.
Using the idea of social marketing, the Creative Work proposes the bike lane, which is specifically targeted to Chinese immigrants, and which is still open to the general public since bike lanes shouldn’t be exclusive for certain populations. The rendering below shows the bike lane, which is designed to target Chinese immigrants in San Francisco.
The Creative Work proposes an extension of a safer bicycle network in southeast neighborhoods in San Francisco, as well as the route to Chinatown starting from southeast neighborhoods. Currently these neighborhoods have fewer bike infrastructures compared to the other neighborhoods in San Francisco. This leads to the smaller percentage of participation in biking.
There are many considerable reasons for the gap between neighborhoods that have more bike infrastructures and neighborhoods that have less bike infrastructures. For Chinese immigrants in San Francisco, the survey found they are not receiving sufficient information regarding community issues, which include transportation planning, because the most of the communication is done through online and/or in English.
Needless to say, outreach efforts by authorities to Southeast neighborhoods are necessary. However, in addition to this, the author still insists that communities in southeast neighborhoods have to have their own opinions to shape their neighborhoods and become more active in planning issues.
The Creative Work will create the GIS-based online application—web cartography, which allows users to reportdirectly the problems that are related to biking in their neighborhoods.
The application aims to encourage more participation by low-income Chinese immigrants by reporting problems and need for bike infrastructure improvements in their neighborhood. Therefore, the interface and the process of reporting should be simple enough with step-by-step instructions on the right column.
Since the application is designed to target the Chinese population in San Francisco. The application must be in Chinese. As the survey found, the majority of the Chinese population in San Francisco speaks Cantonese (60 out of 87 Chinese respondents chose Cantonese survey form rather than Mandarin and English ones), so that the application ‘s primary language is Cantonese with translation options for Mandarin and English.
The below mockup shows the snapshot of the pop up that users can choose or enter desirable improvements they have on the particular street segment(s).
After entering the necessary improvements for biking, users need to hit the submit button. The screen responds with a “thank you” and a summary of the street segment(s) data that the users chose in the map along with instructions in the right column.
Lastly, the application has visualization tool, so that users are able to learn what improvement requirements they have in their neighborhoods, not only just reporting. This could be an advanced feature for users although the tool is very simple to use. However, in the initial approach, the Creative Work does not promote this feature in order to prevent confusion among users who are not familiar with computers.
To promote the web map application, a public digital touch screen board connected to the internet is considered for people who have no access with electronic devices. The Creative Work proposes to use the board in MUNI bus stops used for advertisements.
Because the survey found the newspaper and phone call are the most popular channels to reach the target audience, the research uses newspaper as the media to reach out. Figure 44 shows the print based information, which encourages the target audiences to participate in reporting their improvement needs in the neighborhoods.
As the above newspaper advertisement shows, the system recommends users to access the online application of the Bikeability Reporting System by themselves to report problems. However, as discussed earlier, not every user is familiar with accessing information online.
Therefore, the Creative Work proposes the collaboration with local communities and providing support and education to the target audiences from them.
The below diagram shows the system needs to be created to reach out the target audiences as Chinese low-income immigrants in San Francisco.